After the success of Submersive and Amazon MGM's The Beekeeper collaboration, we were tapped to handle digital PR for the theatrical release of Jason Statham's followup film A Working Man.
• Submersive was able to secure over 200 individual PR hits, including multiple features on Collider, AV Club, Fandango, Rotten Tomatoes, and Vulture.
•Submersive conceived of and created a Jason Statham LinkedIn page, to play off the popular "Jason Statham keeps making the same movie but has a different job in each" meme, and to create excitement for the film without relying on Statham's involvement or critical praise.
•The earned media and social chatter around the LinkedIn page was seen by more than 5 million people, and resulted in 20,000 engagements.
•A Working Man debuted at #1 at the box office with a better-than-expected $15.2 million, despite stiff competition from Disney's Snow White.
