United Artists Releasing brought on Submersive to handle digital PR for the theatrical release of Channing Tatum’s directorial debut of DOG, and helped position the buddy comedy to become one of the highest grossing films of 2022.
Campaign Highlights:
• Dog significantly overperformed expectations at the box office, opening with $18 million and going on to gross more than $50 million in its first few weeks in theaters, more than tripling its $15 million budget.
• Submersive secured dozens of positive reviews from top film critics, resulting in a Certified Fresh rating on Rotten Tomatoes and exceeding studio expectations for reviews.
• Placed features, including exclusive clips, and secured trailer cross-posting digital partners with top film and entertainment media including Entertainment Weekly, Indiewire, Thrillist, IGN, UPROXX, Vulture, AV Club, Cinemablend, The Playlist, Paste, Screen Rant, Decider, Movie Insider, and Yahoo! Entertainment, as well as targeted niche media like People Pets, US Weekly Pets, Dogster, The Dogington Post, Military Times, Military.com and more.
• Submersive was able to secure interview offers from multiple top priority digital media & podcasts including Conan O’Brien Needs a Friend, Armchair Expert, Tell Me with Ellen Pompeo, NPR’s Bullseye, Red Table Talk, IMDB’s Burning Questions, Fandango, Popsugar, Rotten Tomatoes, Buzzfeed Celeb, Yahoo! Entertainment, Moviefone, Forbes, Collider, W Magazine, and many more.
