Kraft Foods Road to the Final Fork was a limited-run campaign in which users filled out a March Madness-style bracket to determine the greatest fast food item of all time. (Spoiler alert: the winner was buffalo wings.) Submersive developed the microsite, optimized for both desktop & mobile experiences, as well as a robust backend administration tool that the client used to view real-time results in order to provide stats to their audience during the campaign. Final Fork participants could share their completed bracket via Facebook & Twitter, and also download the completed bracket image to their devices.
